UK tech entrepreneur warns of impact of fake review ‘epidemic’

The CEO and co-founder of UK fraud detection platform, Pasabi, has addressed delegates on the Market Threat Administration Convention alongside key audio system from Uber, Google and eBay.

The occasion, which befell in San Francisco this week, noticed tech entrepreneur Chris Downie of Pasabi tackle attendees in regards to the rising risk posed by pretend critiques, which have flooded the web. Mr Downie’s presentation, entitled “Why Behavioural Analytics Beats Content material Evaluation For Combating Pretend Evaluations” was delivered in partnership with Anoop Joshi, VP, Authorized & Platform Integrity, of evaluate platform Trustpilot.

“The pretend evaluate epidemic now instantly influences over $152 billion of on-line spending yearly,” warned Chris Downie, CEO & co-founder of fraud detection platform Pasabi.

“The emergence of easy-to-use and complicated AI instruments, similar to ChatGPT, implies that fraudsters now have the potential to flood the market with much more convincing pretend critiques, deceptive shoppers and companies.

“Regulators across the globe are starting to crack down on this dangerous observe, and  the time has come for evaluate platforms and marketplaces to take motion and deal with the problem as a high precedence. Key to this effort is having the appropriate expertise companions in place that may look past content material and use behavioural analytics and continuous monitoring to establish pretend critiques and the dangerous actors behind them,” added Downie.

Pasabi, which is predicated in Edinburgh and is backed by AWS specialist VeUp, additionally unveiled the corporate’s international enlargement plans, which embody elevated funding in its expertise platform and international hires within the US.

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