Retail gross sales volumes recovered barely by 0.5 per cent in April because the sector was lifted by the Easter holidays, nevertheless excessive inflation and strains on family funds proceed to hinder spending.

Non-food shops gross sales volumes rose by 1.0 per cent throughout the month, information from the ONS exhibits, following a fall of 1.8 per cent in March, when a very wet begin to spring deterred buyers.

As grocery inflation stays at document highs of circa 17.1 per cent, meals shops gross sales volumes rose by 0.7 per cent in April 2023, following a fall of 0.8 per cent in March 2023.

Nevertheless volumes had been 2.7 per cent beneath their pre-coronavirus February 2020 ranges, as households proceed to spend cautiously when doing their weekly store.

Furthermore, on-line buying rose 0.2 per cent throughout the month, following a 1.4 per cent fall in March.

The figures present the influence of inflation, which is presently sat at 8.7 per cent, on Brits spending habits. When put next with their pre-coronavirus degree in February 2020, whole retail gross sales had been 16.5 per cent increased in worth phrases, however volumes had been 0.8 per cent decrease – because the nation will get much less for what they pay for.

Dee Corsi, chief government at New West Finish Firm, stated: “After a difficult few months, it’s optimistic to see that retail gross sales are up 0.5 per cent from final month.

“April spend was undoubtedly boosted by the Coronation weekend, seeing the arrival of 1000’s of worldwide vacationers. With inflation hitting home spending energy, the significance of worldwide guests has by no means been higher.”

She added: “Nevertheless, as we glance in the direction of the historically busy Summer time buying and selling interval, we’re involved that the UK is on the right track to overlook out on essential financial development being seen in different European international locations which aren’t hamstrung by the vacationer tax. Figures right now additionally masks the chance of shedding out on future Chinese language spenders, who’re but to return in numbers.”

Evaluation by PwC steered that the “optimistic momentum” was welcome however may very well be thrown off by rising rates of interest.

“General, the trajectory stays optimistic, with one of the best quarterly enchancment in retail gross sales volumes since August 2021. This echoes the newest measures of client sentiment, which has been enhancing repeatedly since final Autumn,” a word circulated this morning stated.

“With this month’s gross sales more likely to be helped by the Coronation and extra financial institution holidays, we anticipate the optimistic momentum to proceed within the brief time period. Nevertheless retailers might be hoping that the present inexperienced shoots will not be dampened by increased rates of interest or different macroeconomic challenges over the summer time.”