A tech start-up launched by TV couple Ferne McCann and Lorri Haines has partnered with personal funding platform Seedrs to boost £250,000.

Psychological well being and wellbeing app Shoorah is about to offer extra on-the-go wellness instruments than some other wellbeing app. 

The platform has already been downloaded by hundreds of customers – with 6,000 downloads within the first week alone – and reached the highest 10 international Apple obtain chart inside a day of its public launch. 

The easy, low-cost app helps folks to take steps to take care of their psychological well being wherever they’re, by means of the various options throughout the app.

Subsequent month the enterprise will associate with Seedrs to ask the general public to personal 6-9% of its shares by means of a fundraising spherical, with the pre-registration interval operating from 31May to 7 June. The increase will assist assist the corporate’s future development plans which embrace the introduction of AI and international enlargement. 

The tech start-up has been co-founded by Essex-based media persona Ferne McCann and her fiance Lorri Haines, who’ve each undertaken their very own self-work journeys in recent times. 

Each founders have invested six determine sums within the enterprise up to now. Ferne McCann has been a TV persona and presenter for 10 years and each at the moment star in ITV programme, Ferne McCann: First Time Mum. 

The Shoorah app launched on 18 Might, with a ready record of hundreds, and a high-profile London launch occasion.

Shoorah affords 24/7 entry to a sequence of options which permit customers to do on-line journalling, gratitude practices, programme affirmations to swimsuit them, create new rituals and habits, follow mindfulness, meditate, do breath work workout routines and get recommendation from accredited wellbeing specialists in a sequence of mini-pods.

The enterprise has centered on creating bite-size psychological well being instruments – by means of a group of wellbeing specialists – to profit even the busiest of individuals. 

Shoorah CEO Lorri Haines mentioned: “We’re in the beginning of a really thrilling journey and we are able to’t look forward to extra folks to hitch and assist our mission and our future development plans by means of the Seedrs fundraise. We look ahead to delivering a brand new period for wellbeing by providing an inexpensive, extraordinarily accessible, and really complete app that can make it simpler than ever for folks to handle their psychological wellbeing.”

COO Ferne McCann added: “All the capabilities and options on the app have been confirmed over a few years to enhance psychological well being and, as somebody who has used all of them to show round my very own wellbeing, we all know they completely work.

“We wish to present people who wellbeing instruments don’t need to be intimidating, or costly, or time-consuming. With Shoorah™, you’ll be able to meet all your wellness wants in a easy, handy means that matches into your life, no matter you’ve bought occurring, and wherever you might be.”

Each Lorri Haines and Ferne McCann have run earlier companies, protecting advertising, diet and expertise.

Full particulars of the Seedrs pre-reg might be discovered right here – www.seedrs.com/Shoorah/coming-soon